Florence was the first city in continental Europe to trial the Ridemovi bike-sharing system, closely followed by the city of Milan. The inauguration ceremony was organised in the presence of Mayor Dario Nardella at Palazzo Vecchio. The Mayor of Milan, Giuseppe Sala, who was present at the event, warmly welcomed Ridemovi to Milan. Following the event, the Mayors joined Alessandro Felici, CEO of Ridemovi, for a pleasant bike ride around the city's historic centre. Ridemovi bicycles have successfully integrated into the urban transport system of both cities, for commuters and for millions of tourists visiting every year.

The City of Bologna has drawn on all the innovative bike-sharing technologies available internationally. Ridemovi has introduced a total of 2,200 bikes and 300 eBikes, available 24 hours a day. Bologna is the first city in Italy and in Europe to have a free-floating eBike service, with a parking control system equipped with beacon technology. More than 200 hubs are located across the operating area, which extends three kilometres from the city centre. Ridemovi's revolutionary system has launched a new kind of sustainable mobility and brought benefits both to economic growth and to the people of Bologna.

Pesaro has a 70 km network of cycle paths: the famous 'Bicipolitana'. Ridemovi bike sharing is the ideal way to get around easily and safely between the historic centre, the beach and the residential neighbourhoods. Thanks to the Ridemovi bike-sharing system, holidays in this beautiful seaside resort are even more fun and enjoyable. This innovative tourist city has successfully invested in our bike-sharing system to boost sustainable urban mobility for both residents and tourists, who are using their cars less and less, to the benefit of the environment and quality of life.

Reggio Emilia, the Italian cyclists' city 'par excellence', welcomed Ridemovi with great enthusiasm. Reggio Emilia is one of Italy's leading cities for sustainable urban mobility. The city is known for its 'Biciplan': a cycle route of more than 23 kilometres of green roads. The City of Reggio Emilia has invested in this important cycle network and in our bike-sharing system, raising residents' awareness and so reducing traffic and car use.

Ridemovi and the city of Zaragoza have joined forces to promote sustainable urban mobility. Within a few months, the Ridemovi bike-sharing service became the smart, affordable transport alternative for getting around Zaragoza for the city and its residents. Ridemovi staff work closely with local authorities and city councils on initiatives to promote the responsible use of bikes, improve road safety and encourage correct bike parking. This partnership marked the start of the service in Aragon, followed by expansion to the city of L'Hospitalet de Llobregat (Barcelona).

Padua is an Italian city that has always been tied to an important history and to its university. The city council, deeply committed to sustainable mobility, could not have found a better partner than Ridemovi. Our bike-sharing system has become the main way young people attending the University of Padua make their daily journeys, as well as getting to other destinations around the city. Thousands of daily rentals show the success of this project, which students and residents are using as a fast, safe, affordable and eco-friendly transport solution.