Firenze Rocks is the 'responsible festival' whose aim is to promote environmental sustainability and reduce harmful emissions. The collaboration between Movi and one of the most important festivals in Europe further confirmed how micromobility can help bring sustainable mobility to cities. During the Festival, where artists of the calibre of Ed Sheeran and Eddie Vedder played in front of thousands of fans, the Ridemovi Team placed fleets of bikes in strategic areas of the city, making it easier for everyone arriving in Florence by car or public transport to get to the Visarno Arena. The Firenze Rocks staff got around the large concert area on Ridemovi bikes both during the preparations and during the festival.

Ridemovi revolutionised mobility at the 'SEAT Smart City' in Martorell, introducing more than 100 bikes at the Seat factory and quickly becoming a benchmark for small smart cities. The aim was to make it easier for workers to get around the vast complex efficiently and sustainably. Thanks to the partnership between Seat and Ridemovi, more than 2,000 Seat employees have used our bikes to cover short distances faster during working hours. Since its launch, SEATBike Smart City employees have pedalled more than 60,000 trips, covered a distance equivalent to a journey around the Earth and saved 3,700 hours on their journeys.

Salvatore Ferragamo, the historic luxury brand at the forefront of sustainable ethics, teamed up with Ridemovi to promote sustainability in all its forms. Movi Riders holding a pass visited the Sustainable Thinking exhibition at Palazzo Spini Feroni, Florence, at a 50% discount. A commitment to environmental responsibility and recycling is something the two companies share. Ridemovi has always been committed to recycling bikes that are due for disposal; the exhibition hosted by the Ferragamo Museum was set up with biodegradable mannequins, and the catalogue and T-shirts were made from recycled materials.

Thousands of volunteers from all over the world got around the vast Red Cross camp in Solferino, in the province of Mantua, on Ridemovi bikes during the celebrations for the centenary of the International Federation of Red Cross and Red Crescent Societies (IFRC) The slogan Let's Volunteer on the branded Ridemovi bikes aimed to raise awareness and involve all Ridemovi Riders in the celebrations of the organisation that constantly brings help and support all over the world.

Movi and the communications agency Piano B joined forces in a LOVE Partnership to encourage cycling to IL FESTIVAL DELL'AMORE. The agency behind the festival wanted to send a sustainable message by inviting all festival-goers to arrive on Ridemovi bikes. Surrounded by greenery and centuries-old trees, the Triennale di Milano, the festival venue, hosted philosophers, artists, journalists, designers and a large audience, who shared stories and visions of love. To make it easier to get to the festival, the Ridemovi team increased the bike fleets in the Piazza Cadorna, Piazza Cairoli and Arco della Pace areas, next to the Triennale.