Ciao Italia! RideMovi first launch in Italy

Florence has been the first Italian city to welcome RideMovi sharing system in July 2017.

The trendsetting and financial epicentre of Italy, Milan, followed after a few months during September Fashion Week.

RideMovi launch in the Sala D’Arme of Palazzo Vecchio

The Florentine climate, charming streets and breath-taking views make for a wonderful bike friendly city. The launch was hosted by the Mayor of Florence, Dario Nardella and joined by the Mayor of Milan, Beppe Sala. After the event, the mayors joined RideMovi CEO Alessandro Felici on a city ride. 

From the left Mayor Nardella, Alessandro Felici and Mayor Sala

At the launch Dario Nardella, Mayor of Florence commented:
“Florence has made an irreversible choice towards sustainable mobility – we are proud to have launched this innovative system as Italy’s first stationless bikeshare. Florence is a bike-friendly city; from now on it will be even easier and faster to choose two wheels to move from one part of the city to another”.

Beppe Sala, Mayor of Milan, added:
“We strongly welcome the launch of RideMovi in Milan. This launch shows that cities with a touristic and international profile like ours understand the strategic importance of investing in this form of sustainable mobility. We are so happy to add a new service which will allow Milanese people and others to have a larger number of bikes available”.

In the first week of operation, Movi focused on collecting feedback and data to optimise the service for our Italian RideMovi Riders. Today there are 4.000 RideMovi bikes in Florence and 8.000 in Milan available for full service 24h a day. RideMovi is successfully integrated within the public transport network in 12 cities in Italy.

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